Colour A publication exploring brands strategic use of colour.
Certain brands have successfully built the ability to be instantly recognised by a single colour, seamlessly incorporating it throughout each aspect of their branding, such as their product packaging and marketing materials.
This project explored the strategic use of colour by initially building a foundation of colour theory knowledge, before developing into an investigation of brands that have successfully achieved strong brand recognition.
This publication utilises vibrant coloured text, paper and images to create a visually engaging exploration into how brands use colour.
A closer look at Colour:
The use of tracing paper within this publication was vital, allowing for additional details and images to be showcased. This example shows a cut out plane, demonstrating the use of layers.Within each section I printed atleast one page on a lighter shade of the colour. For example, here you can see I printed a page of Harrods on a pale green.To seperate the sections, we used the appropriate coloured paper to correlate with the brand and laser cut the brand name. Each section has an endpage, which highlighted various names for the colour.Colour was a perfect bound publication printed on a range of GF Smith colorplan, Munken design and Mohawk superfine iTone stock.